To Eradicate Smoking
Maybe you’ve noticed. There are far fewer smokers today than there were 10 or 20 years ago. We take pride in knowing our work for the American Lung Association (ALA) and the Centers for Disease Control and Prevention (CDC) has contributed significantly to this decline and reducing the use of one of the world’s most dangerous and habit-forming toxins.
- Calls to the Quitline rose more than 500 percent in 3 years during the run of our campaign, with 90 percent coming from African Americans and more than 50 percent from the Medicaid and under-insured populations.
- When CDC launched the Tips from Former Smokers Campaign to educate the public on the dangers of smoking in 2012, 1 in 8 adults with Hispanic/Latino Heritage smoked cigarettes. According to CDC, as our campaign entered its 10th year, more than 1 million U.S. adults had quit smoking with millions more were inspired to try to quit. Today, only 8 of every 100 Hispanic adults, or 8%, smokes.