To Reenergize a Weary but Iconic Brand
When we began working with the Maryland Jockey Club (MJC), its legendary Preakness Stakes had devolved from an Internationally renowned event to a day of debauchery and overflowing Porta Potties. When it came to sponsorships, Corporate America wanted nothing to do with the race. We reintroduced it to the world with fresh venues and style, creating the International Pavilion, INFIELDFEST, Turfside Terrace, Mug and Vine and the ever-irreverent Kegasus. Fortune 500 partners soon jumped on board, attendance climbed from 78,000 to over 130,000, and the pride of Maryland was restored.